The coming months will really be the time you need someone on your side to help you through to the new world of travel and your big opportunity in it.
Of course there will still be travellers but they will be more adventurous and demanding, want different things, different, more rewarding experiences - more bang for their buck, in fact.
We truly believe that the Experience Economy will be the future of travel and tourism. But, of course you don’t have to believe us!
But you can, at least, believe the world’s biggest tour operator’s actions as they quietly turn their companies and their billions into a diverse experience provider and into the coming new world.
TUI, with its 30 million annual passengers has been deftly preparing for the future, buying the biggest companies in the experience industry, spending billions on the exercise. A myriad of experiences are now becoming available to TUI clients from virtual experiences to real adventures soft and hard, enjoyable activities and more - TUI is now nearly there.
And there are massive opportunities in the Experience Economy for you too with the right help.
Last year over 500 million micro companies turned over more than $200 billion doing things they loved to do. There are little or no barriers to entry except your own passion, determination and will to succeed.
Once upon a time, travel was about going there, doing stuff and coming back. The key was… Where was 'there'? The pulling power of the destination dragged the passengers in.
Now, even without Covid 19, the old-style business has become top-heavy, stale, ordered and homogenised; margins are as thin as ever. Low wages, brutal prices
And Coronavirus has sapped the strength out of even that, making millions jobless, destroying, before changing, the world of travel.
So, what hope is there for you? The fact is that it is your big opportunity. You can succeed in the Experience Economy just like those other hundreds of thousands of little companies while the boring old travel industry is failing?
If you love travel and all of its opportunities; If you have a passion to do anything independently; If you want a sustainable career rather than a soul-destroying job; if you want to be your own master or mistress and want to dance to your own tune rather than someone else's - the Experience Economy is for YOU! If we can do it so can you!
Whether you're passionate about food, cookery, about wine or beer, if you're passionate about a a sport, riding or gliding or go-carting, about shopping or needlework or making mosaics, knitting or walking or music or you're passionately knowledgeable about a place... or absolutely anything. Now is the time for action.
Why now? Because, for certain this year will see a rock bottom for the travel industry and from there the only way is up. You will start at the bottom of the curve and the graph and your opportunity goes up from there.
All you need is personal help from someone that knows the ropes. Someone who has real hands on well tried experience. And will hold your hand too.
REAL experience like Chris McHugo who, with his brother practically reconstructed Morocco’s Kasbah du Toubkal, and made it into one of the world’s top 100 hotels. Started an inbound travel company and a local educational charity Www.kasbahdutoubkal.com
Like Gopi Parayil who, finding that he couldn’t do rituals at the River Nila because it had dried up - formed ‘The Blue Yonder’ a mould breaking global sustainable travel organisation. Www.theblueyonder.com
Like Dagmar Schreiber, a pioneer in writing about Kazakhstan and Central Asia, started a sustainable travel organisation to explore this fabulous place. Www.kasachsteinreisen.de
And Valere Tjolle, a veteran of the global travel industry has just written a book about his last sixty years in it and is still running a recently-awarded travel organisation. Www.youluckypeople.com
Our new initiative offers you individual coaching, mentoring and co-creation to help you make a business in the Experience Economy with minimum pitfalls.
10 weekly one hour sessions with your business coaches plus back up material and you’ll be on your way with your co-created product and marketing. Cost per person $300. Only 12 motivated people will be accepted on the first course which starts on 1 September.
Fancy a free taster? Just email Valere@TourismVision.com
Good times are not far away!
Read my book You Lucky People - if I can do it so can you!
Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.