The fabulous travel industry as we know it is changing dramatically. Read all about it. Now.
The travel industry has done my generation proud. Riches, experiences (good and bad) and of course massive amounts of amazing free travel - we have had it all.
And every year it got better and better and bigger and bigger. It was all so simple
Until 2020 when my book “You Lucky People” chronicling the last 60 years of excess was published. In its 240 pages I describe my roller coaster ride and the global travel industry.
And now it’s all change. At its root travel and tourism is a very simple exercise. Transport & accommodation - that’s it. Marketing & people make it very very different. Read all about it!
You Lucky People is not an academic helicopter ride through the industry full of anonymous facts and figures - but the warts and all experiences of a real person in the real business. The great initiatives but also the scams. The wholesome life-affirming offers but also the dark side of tourism.
Package holidays, group travel, tourism for development, cruises, destination marketing, MICE, DMC’s sustainable tourism - lots of travel stories - and much more.
You Lucky People will take you on travel and tourism’s roller coaster 60 year ride and point you to the next 60 years.
Your signed copy of the the book will cost just £11/$15/€12 including delivery. Order it now.
It’s your industry - your history too!
BUY YOUR OWN SIGNED COPY ˙HERE
Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.