If you ever wanted to make a fulfilling success in the travel and tourism industry now is the time
If we are to continue, or begin to make a success in tourism obviously we need to know what the geography of the whole territory is; where we can find a profitable place in it; and what the short, medium and long term opportunities are.
So it is really important to understand how the travel and tourism industry works now and going forward.
Who are the players and what do they do?
King or Queen of the whole industry is and has always been the client, personal, corporate or organisational. Obviously they all want value above all. And the industry responds with better and better, cheaper and cheaper offers. Like cheap food, cheap booze and cheap drugs, cheap travel is very addictive - and very wasteful.
The crowd of supplicants seeking to fulfil the clients’ perceived needs range from local travel agents through upmarket personal travel agents to modern day massive price cutting online travel agents. None of these are principals - in other words they own nothing, they just work on a commission basis. They seek to take clients hostage one way or the other.
It also includes tour operators who create specific holidays with or without specialities, often have a stake in the game (hotels, cruise ships, DMCs and sell their products through travel agents and direct to clients.
Our supplicant crowd also numbers those players who really have a big stake in the game and want to bye-pass the commission agents going direct to clients and save payments to intermediaries. They include airlines (particularly low cost carriers) and hotels/hotel groups.
Our supplicant crowd is also served by their own supplicant crowd made up of transport companies and destination services - hotels, destination travel agents (usually known as DMCs - Destination Management Companies) plus, of course the DMOs - local tourist boards.
There are also of course country tourism marketing organisations whose job is to market their destinations.
Having made their choices the client arrives at their destination and there is served by a wide range of destination facilities - hotels, travel agents, tourist guides, tourist attractions etc.
So that is basically how it works. Now, in 2020, because of COVID 19, the whole global industry has faltered. In terms of international numbers of clients from the 2019 pinnacle of 1.5 billion, we’re back at the 500 million of 1992. For domestic tourism - people who stay in their own country (staycations etc) - figures are difficult to access but the global number is probably down from about 7.5 billion to 2.5 billion.
So where do we go now? Where are the opportunities? For established participants? For new entrants?
Be absolutely 100% sure - THERE ARE NOW LUCRATIVE, SUSTAINABLE OPPORTUNITIES and for everybody.
Opportunities that are a precise fit for 2021. Opportunities for accommodation, destination attractions, destination guides, travel agents (new and old) tour packagers - and in completely new travel-related industries.
The Sustainable Tourism Report 2021 will be full of them. It will be published on 5 November 2020 it will cost £200. Subscribe for a review copy now for just £20.
GET IT NOW HERE
We’ve been successfully identifying and explaining opportunities and trends since 2003 - from the OTA’s to the “Sharing Economy” to the “Experience Economy” we were there first.
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The Sustainable Tourism Report has been published annually since 2003. Subscribers include: Club Med, Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.
Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.