After all these social distances your clients don’t just want a holiday, or a cruise - they want a real 2021 experience - and I’m sure you do too!
More and more discerning travel agents are discovering that beautiful, safe Romagna, in the heart of Italy fits their post-covid bill.
At Best of Romagna we have a simple system - we only accept bookings from travel agents who have been on one of our FAM trips. So far in the USA there are just 50 happy members of this exclusive group who have discovered the Best of Romagna. Obviously we are not in the mass market, obviously we look after our clients!
But in the last week or so, it looks like that 50 will certainly increase according to the emails that we’re getting, but we are definitely not looking to get into three figures!
Do you think that you may like to discover Best of Romagna too, be a Best of Romagna co-operator and make your clients happy as well as yourself after this coronavirus thing is over? If so, you’ll need to know what you will do on a FAM trip.
Well, in our last email we said that we spend a lot of time on our FAM trips on exquisite food and wine - read about it here. HERE "Your personal invitation to the very best Italian meals you'll ever have and more:
The reason for all this is that we love to create, with you, not just a travel offer but a unique experience that you and your clients will remember with great affection and happiness. Judging by our social media and our mailbox we’re pretty successful at it.
To us, experiences are made of truly authentic unique and memorable tastes, places, people, and stories. Romagna is overfull of them. Here are just a few examples:
Ever heard of Squacquerone? Formaggio di fossa? Piadina? Passatelli? Albana? Mora Romagnola?
Ever heard af Dozza or Cervia?
Ever heard of Gallla Placidia or Pandolfo Malatesta?
Ever heard of Paolo and Francesca?
Well I’ll keep you in suspense no longer! The first two are Romagna cheeses one so fresh and delicious it can’t be exported, the second traditionally ripened in pits and very tangy. Piadina is an addictive flatbread now honored as a DOP. Passatelli is a pasta made with breadcrumbs, parmesan, nutmeg, egg and lemon and served in a food-of-the-gods broth, Albana is the ancient wine of Romagna - the first white wine in Italy to be designated DOCG. And Mora Romangnola is a perfect old breed of pig that everyone in Romagna truly cherishes.
Dozza is very interesting. It is one of many Romagna old walled castle towns (castle belonging to the infamous Caterina Sforza) it’s now the showcase for all wines of Emilia Romagna and more. Plus this city of art’s walls are the canvasses for its biannual art fair. Cervia, on the other hand, is the beautiful ancient Adriatic port that has provided the Pope’s sweet salt for over 500 years.
The Empress Galla Placidia has a massive and very important story - she ruled the Roman and the Gothic Empire from Romagna’s Ravenna and left behind fabulous basilicas and her mausoleum just stuffed with the most gorgeous mosaics ever. When? 1500 years ago! They still look like new. Naturally the city is a major world heritage site.
You’ve heard of Cesare Borgia and Lorenzo di Medici - Pandolfo Malatesta was one of the same ilk at the same time in the same region. A massive robber baron and mercenary, he fostered art and architecture (and religion!) even was painted by Piero della Francesca. Started the first public library in 1454 (still there you’ll see it!)
Romagna’s Paolo and Francesca got into Dante’s classic medieval Divine Comedy, they were the inspiration for Rodin’s “The Kiss” amongst many other globally-esteemed works of art. According to Dante they are both still in hell! What a story!
You and your clients will taste, hear and see all the above - and more as part of their experiences and on top of that you’ll all learn to cook Italian at “The best cookery school in Italy” plus experience our Venice, Florence and Ravenna!
Plus we will look after you all in the ideal safe post covid beautiful safe historic environment!
Want to know more? They came, they saw, they loved it! Here is a report on one of our FAM trips - creating real tourism!
Above is an interview with one of our appointed agents when she was on her first FAM just click the picture to run the video!
Want to know more? CLICK HERE FOR THE DEAL
Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.