THE GLOBAL TRAVEL INDUSTRY'S FABULOUS 60 YEAR JOURNEY
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Your invite to meet, learn from, and eat with, THE greatest master in Italian cuisine

9/2/2020

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At least one day of each of our FAM trips is always spent in the company of Pellegrino Artusi to experience the very best of Italian food and wine.

Who? Ask any good Italian chef and he’ll know Pellegrino. Just under 130 years ago he researched and collated traditional recipes, quotes, comments and methods from all over the Italian mainland. The book was written in Florentine Italian - the language of the newly-established Italy and was, and still is a classic best seller. Italian emigrants took it in their trousseaux all over the world so they could still have a taste of home.

The Artusi foundation was established in Pellegrino’s home town - Forlimpopoli. It houses 2 restaurants serving Artusi recipes, a library and probably the best cookery school in Italy. All set in a stunning ancient nunnery.

Here our FAM participants have a full on and amazing fun Italian culinary experience.

First everybody gets their new aprons on and learns to create different sorts of pasta by hand from eggs and flour - so all the participants get and take home fab skills helped by master chef and sommelier Carla Brigliadori.

Then it’s time for a superb lunch showcasing the very best local produce. Of course it includes the results of our new students’ hard work - great pasta in sublime sauces. But also parmesan, prosciuttos and other delicious meats, squacquerone, marscapone, ricotta, superb olives and fruits and delicious veggies, honeys, piadina flatbreads and of course a local dessert and coffee. Naturally this feast is all washed down with the best of the many local wines.

And the spiritual element of our food feast is not missing. We’ll visit the exquisite nunnery chapel to enjoy its tranquility and its stunning works of art before we leave.
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We are off to a beautiful spiritual hill linked to perfect produce. Bertinoro houses dozens of vineyards but the one we visit is the ‘Grande Dame’ of Bertinoro vineyards. Creators of wine for popes and presidents, our partner Graziella Pezzi at Fattoria Paradiso takes us around the grounds of this lovely vineyard with its peacock inhabitants before we sit down to the afternoon’s hard work - sampling a dozen or so of the estates superb wines, olive oils and balsamic vinegars.

That’s just one day of your FAM invitation - and don’t forget - a wonderful dinner is yet to come!

And more days of fascination, food and fun!

Find out more about our 2021 FAM program HERE:
Find out more about Best of Romagna HERE: http://www.BestofRomagna.com
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    Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.

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Tourism in the 2020s – will it delight or devastate the human race?
New book starts at the beginning and predicts the next 60 years of tourism.

 
 
In 1960 did we believe that an international travel industry would increase from just 25 million passengers a year to 1.5 billion?
 
Did we believe that the economic opportunities promoted by dictator Franco’s government would sweep the world, promoted by the World Bank?
 
Did we believe that travel would become both a friend and a foe to many destinations and that it would help to threaten our Earth’s ecosystems, cultures, economies, society as a whole?
 
If we didn’t believe all that then, what do we believe now?
 
You Lucky People sets out the past, the present and a future for tourism - all very irreverently!
 
Could global tourism be totally subject to Chinese demands, could it become entirely virtual, could it be so hampered by world disturbances, diseases, violence in destinations and other curses that it could change its nature dramatically. Could it actually be stopped because of its environmental and social damage?
 
Or ... could it be managed harmoniously and effectively by local destinations and marketed by really responsible business entrepreneurs so that its great benefits could be available to many more millions?
 
The author, Valère Tjolle, has been in the travel industry for almost all of these last 60 years. His story is that of real experience in the industry all over the world, and in-depth understandings and involvements with all the innovations and transformations over that period.
 
It was his annual Sustainable Tourism Report that pointed to the growth potential of the ‘Sharing Economy’ and tipped every other major development; his Greenwash Report that rated companies and activities according to their actual sustainability performance; his Global Top 100 Sustainable Destinations that picked out the real destination winners
 
From the ‘Mom and Pop’ businesses of the 50s through the devil-may-care entrepreneurs of the last decades of the 20th century to the massively powerful tech businesses of today - the real story of the travel industry is pithily portrayed with humour and realism.
 
‘You Lucky People’ is not an academic history of the industry - it is a warts-and-all story of a deep insider’s experience at the heart of the industry.
 
Come for the ride! See it here:

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