THE GLOBAL TRAVEL INDUSTRY'S FABULOUS 60 YEAR JOURNEY
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FAM: Wonderful food, wine and fun in the playground of the Medicis and Borgias

6/10/2020

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A VERY SPECIAL FAM trip to an ideal post-covid destination!

I’d been writing “You Lucky People”, my book about my decades in the travel industry, and
I’d wanted to visit Italy’s world heritage city Ravenna for ages.
 
When I did, I was simply astounded.
 
I’d heard of Ravenna’s history as Rome’s biggest eastern port and later its Imperial capital. I’d heard of its massive treasure chest of Byzantine mosaics, art and architecture - and when I saw it all it was even more stunning than I’d come to believe.
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And what REALLY blew my brain was the land around this capital - the ancient state of Romagna. All the way from Bologna down the via Emilia to the coast, Romagna was full of the things that I adore. Fabulously rich cities of art and music; dozens of castles towering over vine-clad hills; a deep culture; stories, legends, myths, magic, spirituality PLUS extraordinarily good food and wine, and a level of warm courtesy and heartfelt hospitality that I thought had been lost.
 
Everywhere in little Romagna I found signs of the great Italian families - not just the Borgias and the Medicis but also the Estes, the Malatestas, the Montefeltros, the Svorzas and more - with massive histories and amazingly lusty appetites.
 
No wonder they made beautiful Romagna their playground!
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And we do too!
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No wonder, as a travel professional, committed to better, healthier, forms of tourism - I determined then to share this nirvana with like-minded travel agents around the world. And for four years now, together with a hand-picked bunch of local partners, we’ve run some fun and rewarding FAM trips. And, as a result, brought happy small groups to enjoy this wonderful land.
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And Romagna came to occupy no less than two whole chapters in my story “You Lucky People” http://www.youluckypeople.com/
 
Coronavirus has made me realise how precious Romagna is, and what a fabulously natural, healthy and unspoiled, uncrowded post-covid opportunity that can be enjoyed there. So we’ve worked hard under lockdown to unveil a fabulous new deal:
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If you are a travel agent or group organiser - come visit, meet our team. We’ll fashion a trip specially for you. We’ll help you market it and we’ll give you a $1000 Cashback bonus & generous commission.
 

Success and happiness are not far away. Here’s the deal in full:

  • Find out more here www.bestofromagna.com
  • Get YOUR FREE 241 page EBOOK of "You Lucky People" by emailing me direct: valere@bestofromagna.comvalere@bestofromagna.com
  • Have a chat - just send me an email valere@bestofromagna.com
  • Request a place (or two!) on a FAB FAM - check fam dates here http://www.totemtourism.com/agent-fam-visits.html
 
All the best
 
Valere
PS
The FAM trips are a big opportunity - not only will they give you an unique insight into Romagna and  one of the world’s top 100 sustainable destinations.. But open the door to a really BIG exclusive opportunity. We only accept passengers from agents who've experienced one of our FAMs.
 
Free fascinating new travel industry book plus your personal invitation to a different world!
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    Author

    Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.

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Tourism in the 2020s – will it delight or devastate the human race?
New book starts at the beginning and predicts the next 60 years of tourism.

 
 
In 1960 did we believe that an international travel industry would increase from just 25 million passengers a year to 1.5 billion?
 
Did we believe that the economic opportunities promoted by dictator Franco’s government would sweep the world, promoted by the World Bank?
 
Did we believe that travel would become both a friend and a foe to many destinations and that it would help to threaten our Earth’s ecosystems, cultures, economies, society as a whole?
 
If we didn’t believe all that then, what do we believe now?
 
You Lucky People sets out the past, the present and a future for tourism - all very irreverently!
 
Could global tourism be totally subject to Chinese demands, could it become entirely virtual, could it be so hampered by world disturbances, diseases, violence in destinations and other curses that it could change its nature dramatically. Could it actually be stopped because of its environmental and social damage?
 
Or ... could it be managed harmoniously and effectively by local destinations and marketed by really responsible business entrepreneurs so that its great benefits could be available to many more millions?
 
The author, Valère Tjolle, has been in the travel industry for almost all of these last 60 years. His story is that of real experience in the industry all over the world, and in-depth understandings and involvements with all the innovations and transformations over that period.
 
It was his annual Sustainable Tourism Report that pointed to the growth potential of the ‘Sharing Economy’ and tipped every other major development; his Greenwash Report that rated companies and activities according to their actual sustainability performance; his Global Top 100 Sustainable Destinations that picked out the real destination winners
 
From the ‘Mom and Pop’ businesses of the 50s through the devil-may-care entrepreneurs of the last decades of the 20th century to the massively powerful tech businesses of today - the real story of the travel industry is pithily portrayed with humour and realism.
 
‘You Lucky People’ is not an academic history of the industry - it is a warts-and-all story of a deep insider’s experience at the heart of the industry.
 
Come for the ride! See it here:

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