THE GLOBAL TRAVEL INDUSTRY'S FABULOUS 60 YEAR JOURNEY
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The Travel and Tourism industry…unveiled like never before!

5/4/2020

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Specially for travel industry professionals and would-be professionals - all the info you need to know on how our industry works!

We know that just about everybody loves to travel. BUT… what has happened to the travel industry?

Where did it all start and how did it get to where it is now? What have been the biggest changes, where is it going next and could it cause irreparable damage to the world as we know it?

Or will COVID-19 stamp it all out?

Few people are better placed to answer these questions than Valère Tjolle, one of the industry’s most colourful characters, a TravelMole.com writer and a veteran with sixty years in the business.

From tiny beginnings all those years ago to the enormous global industry that it is today, travel and tourism has grown to be a massive force in all our lives – for better or for worse.

Follow this astonishing lifetime’s adventure across Europe, along The Silk Road, into the heart of Africa, through foodie historic Italy, into destinations only revealed as the Iron Curtain lifted – all seen through the eyes of a uniquely well-informed insider.

This is the back-story to the rollercoaster ride that is the real travel industry: its heroes and its villains, failures and successes, rags and riches, heartbreak and happiness, bonanzas and bankruptcies.
It tells how fun in the sun has grown dramatically in one lifetime to employ a billion people and cast its shadow and its tempting riches all over our global heritage.

This is the story of the addictive industry of dreams that we all love.

Valère Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every key tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism, nor to reveal its enormous opportunities to unite people across the globe.

This is the story of an industry that could make or break the world’s future.

Find out more - enjoy the story here:

This is what just a few top travel people say about it:
“A wonderful insight into the world of travel and where it SHOULD be going...” DJM
“A fascinating insight into travel and tourism.” AJT
“Loved the stories.” GL
“Strangely I don’t read many travel books but this one was a page turner.” SM

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    Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.

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Tourism in the 2020s – will it delight or devastate the human race?
New book starts at the beginning and predicts the next 60 years of tourism.

 
 
In 1960 did we believe that an international travel industry would increase from just 25 million passengers a year to 1.5 billion?
 
Did we believe that the economic opportunities promoted by dictator Franco’s government would sweep the world, promoted by the World Bank?
 
Did we believe that travel would become both a friend and a foe to many destinations and that it would help to threaten our Earth’s ecosystems, cultures, economies, society as a whole?
 
If we didn’t believe all that then, what do we believe now?
 
You Lucky People sets out the past, the present and a future for tourism - all very irreverently!
 
Could global tourism be totally subject to Chinese demands, could it become entirely virtual, could it be so hampered by world disturbances, diseases, violence in destinations and other curses that it could change its nature dramatically. Could it actually be stopped because of its environmental and social damage?
 
Or ... could it be managed harmoniously and effectively by local destinations and marketed by really responsible business entrepreneurs so that its great benefits could be available to many more millions?
 
The author, Valère Tjolle, has been in the travel industry for almost all of these last 60 years. His story is that of real experience in the industry all over the world, and in-depth understandings and involvements with all the innovations and transformations over that period.
 
It was his annual Sustainable Tourism Report that pointed to the growth potential of the ‘Sharing Economy’ and tipped every other major development; his Greenwash Report that rated companies and activities according to their actual sustainability performance; his Global Top 100 Sustainable Destinations that picked out the real destination winners
 
From the ‘Mom and Pop’ businesses of the 50s through the devil-may-care entrepreneurs of the last decades of the 20th century to the massively powerful tech businesses of today - the real story of the travel industry is pithily portrayed with humour and realism.
 
‘You Lucky People’ is not an academic history of the industry - it is a warts-and-all story of a deep insider’s experience at the heart of the industry.
 
Come for the ride! See it here:

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  • Home
  • About
  • Contact
  • You Lucky People - the story
  • news & stories
  • Buy You Lucky People