Don’t look down. Look up - here is a taste of the great things to come

2020 was total rubbish for EVERYONE in the travel industry but 2021 already has the look of being totally full of opportunities.

Sustainable Tourism will open millions of local doors and will jingle cash tills everywhere. And it will provide good quality well paid fulfilling employment and training for millions.

New Investment money will flow in from well heeled sources eager to be associated with the transformation of quality destinations.

Multifarious new levels of tourism, profitability, creativity and fulfilment will be unearthed by the driving new Experience Economy.

The Carbon Market will unharness trillions of dollars for good causes whilst reigning in our ridiculous waste and emissions.

And just imagine the power that Virtual Tourism will bring - creativity and billions more than the amazing gaming industry.

Do you want all these wonderful things? Yes or no?

I’ll be writing about all these individual opportunities more fully in the days and weeks to come.

And if you are still in the travel industry at the beginning of this new 2021 all I can say is “You Lucky People”

You can read all about it free at your leisure. Just buy a copy of my amazing story  in the travel industry “You Lucky People” and get a copy of the 2021 Sustainable Tourism Report (value £100) free. You can choose one of three special editions - Travel Agent, Destination or Student.

Valere Tjolle

Ps did you know that over 99% of outbound tourists go to less than 1% of destinations? No overcrowding there eh?

PPs did you know that destination based curated experience operators like Best of Romagna are the future?

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