THE GLOBAL TRAVEL INDUSTRY'S FABULOUS 60 YEAR JOURNEY
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Faithful partner WLTM cool American travel agents in glorious Italian location for fun, food and fulfilling relationship!

8/27/2020

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Over the past few years we’ve pretty much proved how faithful we are. After all not only will we ONLY take bookings from travel agents, but also they’ll have to have visited our fabulous Italian destination before we’ll accept their clients. On top of all that, we won’t miss paying you a full 10% commission on any business you bring and one free place per ten passengers on any group.

If you like the idea of having a relationship with a faithful, inventive and cooperative partner in a delightful destination (us!) it would be nice if you could come and visit with us in our amazing Romagna. You could fly to Rome or Venice or Milan. We’d organise a hotel for you there and the travel to Bologna where we’d meet you and take you around.
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Obviously we’ll show you a fabulous time with the intention that, like us, you’d fall deeply in Love with Romagna. You’ll be swept off your feet by her truly astonishing food and wine, you’d be entranced by her depth of art, history and beauty and you’d be in rapture to the deep, warm embrace of her loving hospitality.
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Plus you’d get to learn and see dozens of new things like Rome’s Imperial capital in the 6th century - stunning Ravenna with its glorious mosaics; you’ll be taught how to make 17 different pastas by hand; you’ll taste over a dozen great wines in three different spectacular vineyards. You’ll taste the best prosciutto; the best freshly made tagliatelle; the best ragu; some of the best cheeses ever. You’ll meet with some really lovely people and see some truly glorious unmissable unique sights. You’ll visit ancient castles where you’ll hear amazing stories. You’ll enjoy at least seven splendid delicious meals of fresh local produce.
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And above all, because Romagna is uncrowded, largely undiscovered and very unspoiled, and as soon as you arrive there you’ll be looked after personally - you’ll be introduced to the safest, happiest post COVID destination you and your clients could enjoy.

We’ve just released our exclusive tiny group familiarisation program for 2021. Why not join it and fall in love - you and your clients will have the times of your lives!

Very small exclusive FAM trips will run next year on March 28; April 4; 11; 25 (full) May 2; 9 (full); 16; 23; 30.

Full details HERE http://www.totemtourism.com/agent-fam-visits.html

Here are a few travel agents reports on our first FAM trips - just click on the image to hear the story!
We look forward to meeting you in person and showing you an unforgettable time!
Valere Tjolle
BEST OF ROMAGNA LTD
www.BestofRomagna.com

Twitter: @BestofRomagna ;  @TourismVision   @ValereTjolle     
FB: http://www.Facebook.com/BestofRomagna
Website: http://www.totemtourism.com/

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After the pain - a vision of a new world for travel and tourism

8/24/2020

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In February I published a personal history of the travel and tourism industry over the last fabulous 60 years. it was a picture of a world we have now left.

After a period of excruciating, devastating change, while powerful forces work to recalibrate the global political and economic situation, - we will enter a new world.

Our base market of international tourists will not be that of 2019 - some 1.5 billion passengers creating a $1.6 trillion global economy. It will be that of 2020 - some 300 million passengers creating a $400 billion economy.

Not only is the market much smaller and will be able to support many fewer people than in 2019 - but it will be very different too.

During 2020, so far, governments have flexed their muscles in determining not only from which countries they will accept visitors but also which countries their citizens can visit. This is unlikely to be a short term thing.

Moreover pretty much every major global institution has now recognised and reacted to the financial and political implications of climate change. Covid has made the world change and imminent climate change will make sure that it will never return to how it was.

Working from home is now, and will stay, the norm - the benefits of time and money, stress and global warming are incontestable. It looks as though cities have begun their slide into relative obsolescence and country living the attainable dream for all.

So what does all this mean for the global travel and tourism industry - the market we all work in?

  1. As forecast in You Lucky People - carbon caps will be enforced for any organisation in the travel industry which emits greenhouse gases - airlines, car hire, accommodations, tourist attractions and transportation companies. ‘Cap and Trade’ systems and ‘Carbon Offsets’ are already back in fashion. The price for a tonne of emissions has doubled in the last year to over €30 today. So, much higher priced air travel - there is no way out.
  2. Travel and tourism will become much more low impact and much more managed. It’s not just because of coronavirus (and its potential successors) but the world is becoming much more visibly dangerous. Countries are becoming much more self-protective. Tourists will want to know that they are safe. They will look to destinations and countries that have strong comforting global brands and they will want to travel seamlessly with organisations that will protect them. In this world, will cruises make a come-back? Probably if stringent believable health checks are made on all passengers and crew.
  3. Prime markets for international travel will be those whose disposable income is relatively high - in other words those who are not committed to hunkering down in the country - High Net Worth Individuals, Retirees, students, top professional classes. And they will call the travel tune.
  4. Virtual Reality travel experiences will certainly be introduced and will be bought, like video games, by a massive global market.
  5. Experiences of all sorts, in particular specialist food and drink, meals and events will rise dramatically to take the place of international travel.
  6. Watch this space for more!


The bizarre fact is that all of this had to happen in the face of climate change. It was thought that it would happen gradually as part of a consensual process. Now, to avoid global disaster, there is no choice.


Valere Tjolle
MORE NEWS - BUY THE BOOK FOR LESS THAN $4 £3

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    Author

    Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.

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Tourism in the 2020s – will it delight or devastate the human race?
New book starts at the beginning and predicts the next 60 years of tourism.

 
 
In 1960 did we believe that an international travel industry would increase from just 25 million passengers a year to 1.5 billion?
 
Did we believe that the economic opportunities promoted by dictator Franco’s government would sweep the world, promoted by the World Bank?
 
Did we believe that travel would become both a friend and a foe to many destinations and that it would help to threaten our Earth’s ecosystems, cultures, economies, society as a whole?
 
If we didn’t believe all that then, what do we believe now?
 
You Lucky People sets out the past, the present and a future for tourism - all very irreverently!
 
Could global tourism be totally subject to Chinese demands, could it become entirely virtual, could it be so hampered by world disturbances, diseases, violence in destinations and other curses that it could change its nature dramatically. Could it actually be stopped because of its environmental and social damage?
 
Or ... could it be managed harmoniously and effectively by local destinations and marketed by really responsible business entrepreneurs so that its great benefits could be available to many more millions?
 
The author, Valère Tjolle, has been in the travel industry for almost all of these last 60 years. His story is that of real experience in the industry all over the world, and in-depth understandings and involvements with all the innovations and transformations over that period.
 
It was his annual Sustainable Tourism Report that pointed to the growth potential of the ‘Sharing Economy’ and tipped every other major development; his Greenwash Report that rated companies and activities according to their actual sustainability performance; his Global Top 100 Sustainable Destinations that picked out the real destination winners
 
From the ‘Mom and Pop’ businesses of the 50s through the devil-may-care entrepreneurs of the last decades of the 20th century to the massively powerful tech businesses of today - the real story of the travel industry is pithily portrayed with humour and realism.
 
‘You Lucky People’ is not an academic history of the industry - it is a warts-and-all story of a deep insider’s experience at the heart of the industry.
 
Come for the ride! See it here:

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