THE GLOBAL TRAVEL INDUSTRY'S FABULOUS 60 YEAR JOURNEY
  • Home
  • About
  • Contact
  • You Lucky People - the story
  • news & stories
  • Buy You Lucky People

An exciting and profitable journey lies ahead for travel agents

4/27/2020

1 Comment

 
PictureCesenatico in Romagna, food and wine history port and beach - empty in spring and autumn
Maybe your opportunity of a lifetime … and what if this were only the beginning?


The travel industry started its boom in the 1960s because of four big, game-changing, global opportunities:



  • The cheapness of flying - lots of planes, low operating costs: cheap tax-free fuel, low landing and handling fees
  • Low-cost accommodation and services in warm, colourful resorts, largely due to massive infrastructure hand-outs from governments and development banks
  • A market that was desperate to experience something DIFFERENT
  • Cash upfront!
The industry has managed to preserve all this for a long time now. But these particular opportunities are over, at least for the next few years, so what opportunities do we have now? Governments may give...
  • Tax breaks and subsidies for airlines, cruise companies and domestic accommodation that survives?
  • Hand-outs for mega-tourism enterprises including WTTC members?
  • Startup company soft loans?
  • Many more massive soft loans from development banks like TUI's $2bn from KfW and KLM/Air France's $10bn
All sticking plaster solutions that will only have a temporary effect until a) the money runs out and b) the massive debts have to be repaid.
After this disaster, paradoxically - as with the aftermath of the 2007/8 financial crash "soft" issues will probably fall down to the bottom of the political food chain, like:
  • Sustainable development
  • Climate change
  • Human rights
  • Refugees
So all these time-bombs will still be waiting in the wings.
Travel agents, however have a big  and sustainable opportunity NOW - and the key to unlocking your opportunity is your speed in following the market, identifying and fulfilling its needs IMMEDIATELY.
These needs will be:
  • Value
  • Real safety
  • Uncrowds
  • Security
The mega organisations are stuck in their ruts. They can't move or change quickly. Cruise itineraries are set, airline schedules too. Same with the big OTAs - their focus is expansion. Real change challenges them. It costs not only money.
So, if you are not chained to your assets, your systems, your MO or your market, for you change is a real opportunity. You can move quickly and independently to capture your goal.
What ARE these opportunities?
  • Because the general public will be wary of crowded places they will likely shun air and cruise travel for a while yet. This, plus the necessity to make profit, pay back loans, deal with lower occupancy rates and load factors will increase prices. So help them to find different ways of travelling!
  • Destinations that are different and previously unknown will become more saleable and there are thousands - you know they are not crowded, plus you could know them better than any other agent if you research. You can also impress your clients with your unique knowledge and your unique offer! Remember - the bulge mass tourism of the last few years meant that 99.9% of tourists went to 0.01% of destinations - just think what an opportunity that represents.
  • Slow travel - once upon a time getting there was an exciting and romantic part of the holiday. Make it so again! And extend the length of stay. Train travel can be romantic too if you choose the right train. Car travel also. And stop en route, why not? Set some special eating spots. Make it unique to your particular clients. Help them to chill out. Help them to enjoy holistically and safely.
  • Your relationship with your client needs to be strong before, during and after their trip. The days will be gone when you are just a middle stop delivering a commodity. Your own imprint needs to be apparent on each bit of their arrangement. To deliver all that will be a journey for you too - an exciting and different journey. But you won't be without friends. There will be plenty of uncrowded destinations that would just love to deal with you; plenty of experience operators that would like your business; plenty of guides that really prefer small numbers rather than massive groups.
  • Plus plenty of finance available for startups with new ideas for a new situation.

So move now, research, research, research and you'll carve out a truly MASSIVE lucrative and sustainable niche for yourself.
Valere

Valere is CEO of Best of Romagna and author of 'You Lucky People' the story of travel - the world's most delightful and devastating industry. Find out more about it HERE




1 Comment
Diana McIntyre-Pike link
5/1/2020 03:24:11 pm

The Countrystyle Community Tourism Network/Villages as Businesses is willing to network and collaborate with travel agents to market our Community Lifestyle Experience Vacations and tours

Reply



Leave a Reply.

    Author

    Valere Tjolle is the travel and tourism insider. An entrepreneur, consultant, developer and journalist, he has been in at the beginning of almost every tourism development for the last sixty years. There is no one better placed to expose the seedy side of tourism nor its enormous opportunities to unite people across the globe.

    Archives

    January 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020

    Categories

    All

    RSS Feed

Tourism in the 2020s – will it delight or devastate the human race?
New book starts at the beginning and predicts the next 60 years of tourism.

 
 
In 1960 did we believe that an international travel industry would increase from just 25 million passengers a year to 1.5 billion?
 
Did we believe that the economic opportunities promoted by dictator Franco’s government would sweep the world, promoted by the World Bank?
 
Did we believe that travel would become both a friend and a foe to many destinations and that it would help to threaten our Earth’s ecosystems, cultures, economies, society as a whole?
 
If we didn’t believe all that then, what do we believe now?
 
You Lucky People sets out the past, the present and a future for tourism - all very irreverently!
 
Could global tourism be totally subject to Chinese demands, could it become entirely virtual, could it be so hampered by world disturbances, diseases, violence in destinations and other curses that it could change its nature dramatically. Could it actually be stopped because of its environmental and social damage?
 
Or ... could it be managed harmoniously and effectively by local destinations and marketed by really responsible business entrepreneurs so that its great benefits could be available to many more millions?
 
The author, Valère Tjolle, has been in the travel industry for almost all of these last 60 years. His story is that of real experience in the industry all over the world, and in-depth understandings and involvements with all the innovations and transformations over that period.
 
It was his annual Sustainable Tourism Report that pointed to the growth potential of the ‘Sharing Economy’ and tipped every other major development; his Greenwash Report that rated companies and activities according to their actual sustainability performance; his Global Top 100 Sustainable Destinations that picked out the real destination winners
 
From the ‘Mom and Pop’ businesses of the 50s through the devil-may-care entrepreneurs of the last decades of the 20th century to the massively powerful tech businesses of today - the real story of the travel industry is pithily portrayed with humour and realism.
 
‘You Lucky People’ is not an academic history of the industry - it is a warts-and-all story of a deep insider’s experience at the heart of the industry.
 
Come for the ride! See it here:

Proudly powered by Weebly
  • Home
  • About
  • Contact
  • You Lucky People - the story
  • news & stories
  • Buy You Lucky People